I found the Hillshire Farm Fresh Taste Challenge when on the Kroger website today:
Just purchase any participating Hillshire Farm Lunchmeat Tub and try it in your favorite sandwich. Then come back to enter your unique code and take the challenge. If you agree that Hillshire Farm is a fresh tasting lunchmeat, we’ll give you $5 worth of coupons instantly! Use the Product Locator to find Hillshire Farm® Lunchmeat near you.
Usually these offers have high dollar coupons, either way it is free! Happy Couponing!